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Found 27 results

  1. Version 1.0.0

    21 downloads

    ЕВРОПЕЙСКАЯ НЕДЕЛЯ ИММУНИЗАЦИИ 23-29 АПРЕЛЯ 2018 Пакет информационных материалов
  2. Immunize Europe Forum

    EIW 2018 Communications package

    Version 1.0.0

    15 downloads

    Communications package
  3. Applications are being accepted for internships at the WHO Regional Office for Europe with the Vaccine-preventable Diseases and Immunization programme https://tl-int.vcdp.who.int/careersection/ex/jobdetail.ftl?job=1800022&tz=GMT%2B01%3A00 and the Web Communication team https://tl-int.vcdp.who.int/careersection/ex/jobdetail.ftl?job=1800020&tz=GMT%2B01%3A00 Deadline for submissions is 26 January 2018.
  4. Hi all, Vaccines Today has run a competition for each of the past six years to encourage the public to think of new ways to highlight the importance of vaccination. In the past, we've had video and photo competitions aimed at students, young doctors, travelers, photographers and the general public. This year, the 2017 Communication Challenge invites the public to tell a story - in images and words - about 'Nina' and the lifetime of memories she can create if she's in good health. The message is that vaccines can help to keep people healthy, enabling them to live a full and active life. Participants can draw Nina, or print out a ready-made image from our competition site. They then place her in a scenario, take a photo, and describe it in 100-200 words. Sounds complicated - but the website (hopefully) explains it a little more clearly than I can! Feel free to share with anyone who might be interested. Prizes are available for European entrants (as they are our target audience) so please consider this if you choose to promote it. I also attach some pre-written tweets and Facebook posts that a digital communications agency has helped us to developed. Thanks! Gary Vaccines Today-Communication Challenge 2017_ Social media posts_07.0.2017.docx
  5. The European Commission is dedicating this year’s EU Health Award to initiatives of non-governmental organisations (NGOs) that contributed or are contributing to high standards of public health in the European Union through vaccination. This is great recognition of the importance of vaccination. Previous EU Health Awards were for initiatives to fight Ebola and anti-microbial resistance. The prizes are substantial: €20,000, €15,000 and €10,000. Read more here The European Commission is also hosting a workshop on vaccination in Brussels later this month, including a session on vaccine hesitancy and communication (to which I will contribute). It feels like there is a lot of momentum behind vaccination at the moment.
  6. Dear all, Vaccines Today has published a new 1-minute animated video highlighting the importance of protecting the whole family against vaccine-preventable diseases. The idea is to emphasies 'protection' (which research suggestions is a strong motivator) and to present vaccination as a social norm - something families do to protect their loved ones, just like wearing a seatbelt or a cycle helmet. This is the first of a series we are making which will feature the characters shown in this video. We want to highlight vaccination at all ages so we plan to make video focusing on the children, the grandmother, the adolescent...the mother might even become pregnant at some point! And we even showed the dog getting his vaccines Please share and reuse. If anyone wants a version without the English voiceover let me know. I have already shared a language-neutral version with an Italian colleague who plans to add an Italian voice-over. Email me directly on finnegag_at_gmail.com and I'll send the video and script.
  7. Version 1.0.0

    29 downloads

    Semaine européenne de la vaccination 2017 - Package de communication
  8. Version 1.0.0

    38 downloads

    Europäische Impfwoche 2017 - Kommunikationspaket
  9. Version 1.0.0

    32 downloads

    ЕНИ-2017 - Пакет материалов по коммуникации
  10. Version 1.0.0

    178 downloads

    EIW 2017 Communiations package.
  11. Dear all, We (@VaccinesToday) are preparing our plan for EIW2017. We hope to launch the first in a series of animated videos about life-long immunisation. The preliminary idea - which we will begin developing this month - is to introduce the public to a family and then to have individual 'episodes' to explain some of the vaccine-preventable diseases that affect each. This will also give us a chance to show how protecting one family member from infection could help protect others. What are you planning? Are there any events (online or offline) or new material (videos, infographics) that you plan to launch? Please let us know and we will be happy to promote/share through our channels.
  12. In September 2016, STIKO, the German NITAG, launched its own app, the first of its kind in the NITAG community. Anyone can download the app, which is compatible with Android or IOS, and access all STIKO’s recommendations. “This innovative digital project aims to strengthen relationships between healthcare workers and STIKO,” explain Ole Wichmann and Judith Koch from Robert Koch Institute. Why an application? STIKO is slightly different from other NITAGs. The committee does not advise the Ministry of Health, but its recommendations are regarded as good medical practice guidelines and help decide if a vaccine will be reimbursed by insurance companies. STIKO recommendations are almost always implemented, but several studies on barriers and enablers to vaccination in Germany showed how important it is to actively engage with physicians. Medical professionals are the key to engaging the population and the main drivers to promote vaccination. For the past few years, STIKO has been evaluating opportunities to improve communication with private physicians (where the majority of vaccinations are implemented), and the increasing number of them using tablets and smartphones in their daily work life encouraged us to develop an app. How did you develop it? We published a call for tender and the publisher Börm Bruckmeyer, who has experience in developing medical apps, convinced us. Three people from the immunization unit at the Robert Koch Institute got involved, and we also appealed to the IT department to help with the algorithm. Altogether, the whole process took about a year, from design to launch. What can be found in this app? All recommendations issued by STIKO, and published annually in the Epidemiological bulletin of the Robert Koch Institute, are fully reproduced. Instruction leaflets for all vaccines and FAQs for vaccination are also available on the app’s home screen, as well as up-to-date information on supply bottlenecks or new STIKO recommendations and opinion papers. Why would a NITAG want to communicate its recommendations? The stakes are high when promoting our recommendations to all healthcare workers. Well informed physicians will be better equipped to talk to their patients and so improve the acceptance of vaccination, which will in turn increase vaccination rates. source:http://www.nitag-resource.org/news-and-events/news/95-digital-communication-for-nitags-is-no-longer-optional
  13. #ImmuniseYourSelfie Campaign Summary Throughout the 2014/15 Winter period, Liverpool Community Health NHS Trust (LCH) successfully delivered a digitally-led internal communications campaign to encourage staff to have the flu vaccination to protect themselves, colleagues, patients and their families. The campaign, #ImmuniseYourSelfie, highlighted the reasons why people should take responsibility for staying healthy during the winter by having the flu jab. LCH’s campaign involved clinical and non-clinical staff members from across its trust, who posted selfies to highlight why they were getting the flu jab. Campaign Delivery The Trusts Communications Team devised a communications and social media strategy prior to the launch of its campaign. The strategy included a structure for daily topic updates, including flu facts to address common myths, and refreshed public health themed posts to coincide with seasonal events such as, Halloween, Christmas and winter wellness messages. All of the key messages were promoted via LCH’s Facebook and Twitter accounts to support the campaign. A mass vaccination day marked the launch of the flu campaign. As part of the launch day, staff were invited to pose behind a large #ImmuniseYourSelfie frame and encouraged to share their images on the Trust’s social media accounts. The Director of Nursing supported the campaign, and was a visible advocate for the vaccine throughout. As one of the first members of staff to be photographed receiving her flu jab, and an authoritative face on the Trust’s posters, the support from senior management really helped to lead and model good practice throughout the campaign, as well as encouraging staff to be immunised. To address a key campaign aim, ensuring engagement with its large and disparate workforce, a #ImmuniseYourSelfie competition was set up. Staff were asked to post a team or individual post-flu-jab selfie along with their reasons for getting the jab, and the winner would receive £100 of local shopping vouchers. The Trust were successfully able to identify key reasons why staff received their flu jabs. Sharing these publicly generated conversations and in turn encouraged other staff members to have their vaccinations. One member of staff wanted to reduce the risk of infection to a family member, who was recovering from cancer, which helped to raise the awareness that anybody could be a carrier, and pass on the flu virus – in a clinical, corporate or personal capacity. A strong digital presence was maintained during the campaign drive. Digital banner adverts were regularly updated, blogs were posted on the intranet as well as staff immunisation events taking place, which were publicised online and via the weekly e-bulletin. To reach out to staff members without IT access, a range of print materials were used to promote the campaign. Posters were visible in over 80 staff locations across the trust, postcards advertising both the competition and the campaign were attached to all staff payslips and pull-banners were displayed across a range of key locations. The campaign made use of both social media and print media to promote vaccination clinics. A team of immunisers delivered convenient drop-in sessions and offered on-the-spot vaccinations for NHS staff in their different health settings and work places to ensure the vaccination was accessible for all. Campaign Outcomes The Trust achieved almost 70% uptake of the flu vaccination among their frontline healthcare workers, and won the innovative flu fighter campaign award for 2014-15. The campaign achieved: over than 100 flu jab selfies, over 400 staff mentions of #ImmuniseYourSelfie on Twitter, over 500 Twitter retweets, and over 300 Facebook posts. The Trust put the campaign success down to a comprehensive communications and social media strategy. The campaign brand #ImmuniseYourSelfie was easy for staff to get involved with, and tied into current trends. It also provided a talking point among staff, helping to improve awareness of the importance of protecting patients from infection by getting vaccinated. Awareness of the flu campaign organically grew as submissions were posted on social media by staff members, helping to boost the campaign’s messages. Staff from other trusts also began to adopt the #ImmuniseYourSelfie hashtag and the campaign was mentioned in both the Nursing Times and the Nursing Standard. Immunise YourSelfie Campaign.pdf
  14. Reaching and maintaining sufficiently high immunization coverage is not possible without the active support of health professionals. Unfortunately, many involved in vaccination are not sufficiently informed and may have doubts themselves about the safety or efficacy of the vaccines they are administering. To close this information gap, WHO and the European Society of Paediatric Infectious Diseases (ESPID) developed the Wiser Immunisers online course, which is now offered through the ESPID website. The course is set to begin for the third time on 17 October, and registration is open until 10 October. Course participants earn 12 EU CME credits, and their feedback following the first two runs of the course has been very positive. The ESPID online course on vaccination provides internet-based training on: vaccine-preventable diseases including clinical presentation, diagnosis, management, treatment, prognosis and public health implications vaccines and their side effects and contraindications communicating with patients and caregivers about vaccination, including addressing common misconceptions and tackling vaccine hesitancy. More information about the course and how to register is available on the ESPID website: http://www.espid.org/content.aspx?Group=education&Page=wiser immuniser online course Please pass this information on to individuals or groups who could benefit from learning or refreshing their knowledge about this important topic.
  15. Introduction This is the first year that NHS Trusts and Councils across the city region have agreed to come together to pool resources and budgets to collaborate on a region-wide internal communications campaign for the flu season. The campaign will be used by a large number of NHS Trusts across the region, including acute hospital trusts, community health trusts, and specialist hospital trusts. The aim is to deliver a coordinated consistent campaign for all health care workers (approximately 50,000) across a large geographical area and for organisations to share resources and learning. The other aim is to help keep delivery costs low. The #JabDone campaign takes a light-hearted, almost sarcastic tone, with simple bold colours and messages. The campaign materials we tested on over 250 staff to provide feedback and development options. It is due to launch in October 2016. Background The NHS has good levels of take up for flu vaccinations amongst patients, but encouraging staff to be immunised in order to protect their patients can be more challenging. The flu vaccine is currently recommended, but non-mandatory for all NHS staff, but this year each NHS Trust is targeted with achieving 75% immunisation of all frontline, clinical staff this year by 31 December 2016. The aim To develop a joint creative, effective, but low cost, internal staff flu campaign that will help encourage NHS staff to have the flu jab, in order to protect themselves, their patients and their colleagues from infection during autumn/winter 2016/17. Campaign objectives To increase staff awareness of the importance of being immunised to protect themselves, their colleagues and their patients from the flu. To communicate this message in a positive way that will engage a large and diverse workforce – reaching everyone from doctors and nurses to hospital porters and cleaners. To support frontline staff take-up of the offer of the free flu jab and help each Trust achieve the 75% target. To provide a degree of flexibility so that each Trust can tailor messages for their workforce as required. Audience Health care workers in a wide range of frontline roles - particularly frontline staff in clinical healthcare roles with direct patient contact who directly impact upon each Trust achieving its 75% target Staff in a variety of different healthcare environments - including hospital settings, community clinics, GP practices, care homes, or in patients own homes. Staff in back office/corporate functions & support services - will also be invited to be immunised since this can positively impact on patient/staff health. However, they are a lower priority than frontline clinical staff as they do not count towards the 75% target for NHS Trusts. Behavioural Insights Previous insight into out target audience groups has highlighted that: NHS staff do not want to feel guilt-tripped or coerced into having the flu vaccination and don’t respond well to a top down, didactic approach. The campaign will therefore need to encourage and support staff with staff in a more positive way. Personal motives/reasons for having the vaccination are a big driver for many staff to have the vaccination eg. pregnancy, ill children/relatives, or duty of care for their vulnerable patients. Some staff still believe common myths & misconceptions about the flu vaccination which can make them resistant to having it, such as it being ineffective, that they’ve never had flu before so don’t need it, or that the vaccination can make you ill. Some NHS staff feel a strong sense of ‘change fatigue’ at the moment and resisting the flu vaccination could be seen as a way of exercising personal control for some staff members. Some NHS staff aren’t opposed to getting it, but are ‘harder to reach’ eg. night shift staff, community based teams often miss out on vaccination sessions taking place so making access easy is critical. Highlighting that people can be carriers of the flu virus and pass it onto their patients without actually having the symptoms themselves has also had some impact as many staff still aren’t aware of this factor. Herd mentality/peer influence has also been found to have a significant impact amongst NHS staff. Key Channels and tactics The main channels used to communicate with staff across the organisation include: A4/A3/A2 posters – for use across a number of NHS trust staff sites Digital image/screensaver for use on staff computers and mobile devices Postcard/flyer which will be attached to all staff payslips Digital banner adverts Social media campaign concepts Budget Approximately £500 per Trust (plus additional print costs depending on each organisations requirements). Staff Flu Campaign 2016.pdf
  16. In June 2016 we presented to the Annual Influenza Meeting on the successful Health Worker Vaccination campaigns that we had delivered. Brief: Liverpool Community Health NHS Trust (LCH) traditionally had relatively low vaccination take-up for flu. In 2012 only around 40% of staff received their vaccinations - a figure significantly below national NHS targets. In response, we developed an effective internal staff engagement and communications campaign that would help convey key messages about the importance of having the vaccination to staff in order to protect themselves, their patients and their colleagues from infection, and would also support increased staff take up for the vaccination. Key Objectives: Increase staff awareness of the importance of being immunised to protect themselves, their colleagues and their patients from the flu, as part of ongoing Trust-wide care quality improvements Positively engage with a ‘change-weary’ workforce to promote a positive attitude towards having the vaccination Dispel common myths amongst staff about the vaccinations being painful or ‘unsafe’ Support an increase in staff take-up and achieve the Trust’s ambitious target of 70% staff immunisation for Winter 2012/13. Strategy: The strategy for our campaigns was closely informed by findings from previous years, which highlighted two major challenges to overcome in effectively communicating with staff: Engaging a large, geographically dispersed workforce LCH’s 3,500 workforce is dispersed across 100+ locations in Merseyside, with many staff working in frontline healthcare roles based in the community, being non-desk-based and working shifts. The strategy was therefore focused around making the campaign as flexible, mobile, and multi-channelled as possible - ensuring all staff had opportunity to see, hear and respond to the campaign message. Encouraging busy healthcare staff to undergo a non-mandatory vaccination The strategy for supporting behaviour change amongst staff was to create a comic campaign that would look/feel light-hearted, rather than ‘lecturing’ staff, and which used real staff members which resonated more and created a genuine talking point amongst employees. Methods/tactics deployed: The resulting campaign featured real staff and Board members based in 1950’s style scenarios, accompanied by comic captions, gently poking fun at the common reasons why staff members avoid having the flu jab. The key tactics deployed were as follows: Campaign launch – All members of the Trust Board leading by example and being photographed having their flu jabs during a Board Meeting to kick start the campaign Print – The eye-catching campaign creatives were displayed on posters were displayed throughout all of the Trust’s buildings, and postcards were attached to all staff payslips, helping to ensure that everyone received the message at least once. Digital screen savers – The various creative executions were also rotated on all Trust screensavers, provoking discussion and amusement between staff members as they began to spot their colleagues ‘starring’ in the campaign Staff Intranet - Regular campaign updates were posted via the staff intranet, staff blog, and weekly e-bulletin to help maintain campaign momentum. Flu Champions & Toolkit - A team of ‘flu champions’ were trained to promote the campaign’s key messages in targeted services across the Trust, armed with a ‘flu fighter toolkit’ of resources ‘Flu Coordinator’ - This dedicated role was introduced for the first time to help the Trust monitor progress, identify any teams/locations where take up was particularly low, and respond by focusing extra resources Drop in Sessions - a flexible timetable of immunisation sessions were offered in different staff buildings so that staff could plan to receive their flu vaccination at a time/location of convenience to them Team Immunisations - The campaign integrated with day-to-day ‘business’ wherever possible, and immunisations sessions were planned to coincide with existing team meetings and briefings, with many nursing teams agreeing to immunise one another. Viral film - A hilarious, short viral film was also released internally which mimicked an old-fashioned Government public health broadcast featuring the Trust’s Chief Executive and Director of Finance urging staff to be immunised PR & social media - The campaign was publicised through local media and the Trust’s Twitter feed as additional ways to reach-out to staff working in community settings. Outcome: Success was measured based on staff take up rates. Data on staff immunisations was captured and inputted into a central system daily, with progress being reported to the Executive team on a weekly basis and to local commissioners on a monthly basis. The campaign successfully achieved a 71.6% take up rate. This figure vastly exceeded the Trust’s flu immunisation targets from commissioners (55%), as well as its own internal target of 70% (set in line with national DH targets). It has also closely supported LCH’s target to reduce staff sickness absence rates, in enabling staff to more effectively protect their vulnerable patients from flu, and helped bring together a dispersed workforce fostering a greater sense of community. Budget/cost-effectiveness: Total spend: £3,500 (Including design agency fees, print costs, and photography) WHO & ECDC Flu Presentation Budapest 16.ppt LCH Flu Postcards Final.pdf
  17. Health care workers and all professionals working in the field of immunization have a crucial role to play in allaying vaccine safety fears, tackling vaccine hesitancy and emphasising the benefits and the value of vaccines. Communities need to be supported in seeing the value of vaccines not just for individuals, but for society, and as part of being a responsible citizen. Healthcare workers also have a responsibility to protect patients‘ health by being vaccinated themselves and reducing transmission. For decades, Dr Louis Cooper has demonstrated the huge impact that health care workers can have on promoting vaccine uptake and ensuring equitable delivery. In his post on the Immunize Europe Forum today (http://www.immunize-europe.org/topic/135-education-that-encourages-dialogue), the former President of the American Academy of Paediatrics, talks about communication with parents and children. Dr. Cooper was initially a clinician-researcher in infectious diseases in New York City in the early 1970s. After seeing the large burden of vaccine-preventable diseases and their serious consequences, he has dedicated much of his life to changing U.S. public health policy about vaccinations including helping to create a federal entitlement to the recommended vaccinations such as measles and rubella.
  18. Request Your Copy Read More About Us At Vaccines Today Blog: http://www.vaccinestoday.eu/vaccines/meet-the-scientist-using-comics-to-save-lives/
  19. http://www.vaccinestoday.eu/vaccines/meet-the-scientist-using-comics-to-save-lives/
  20. Hi all, Vaccines Today is launching the 5th edition of our Communication Challenge. (More here) Any help you can give by sharing this through your networks would be greatly appreciated. There are three prizes with the winner receiving €1,000. We are asking the public to send photos showing how staying healthy helps them to travel far and wide this summer. The immunisation pitch is pretty soft but we hope people will make the connection between all the good things they can do this summer and the good health that they take for granted. We did something similar last year - see video below. Last year people were asked to send photos of 'a life worth living'. <iframe width="560" height="315" src="https://www.youtube.com/embed/_xby8mJG-NM" frameborder="0" allowfullscreen></iframe>
  21. Two US-based medical writers have put together a new book that answers common parenting questions in an evidence-based way. One of the topics they take on is vaccination and they offer a thorough but concise run-through of the evidence in favour of vaccination - while addressing many of the common questions that prompt some to hesitate when it comes time to vaccinate. Read an interview here or Google to find out more I think this is a particularly useful setting in which to communicate about vaccines. Parents find good quality information from science writers who are also parents. The underlying message I get is that research has been done on lots of the common issues parents face - breastfeeding, sleeping, language development and vaccination - and the evidence is generally pretty clear: breastfeeding is preferable where possible, vaccination is almost always the right option...sleep training is still pretty hard As someone who writes about vaccination for a site which is almost all about vaccines (Vaccines Today) it makes me wonder how we can embed our articles in a broader context. For example, are there parenting or child health or healthy ageing websites that could repackage some of the articles and videos we have? Suggestions welcome!
  22. Dr Susan Nasif is not your average virologist. She has combined her passion for comic books with her knowledge of science to create a novel way of explaining vaccines “My parents always wanted me to be a doctor,” she told Vaccines Today. “So I have become one with a mission not only to promote science but also to inject laughter into other people’s lives by making science more entertaining and – in a way – more passionate.” Susan has been working on scientific cartoons since the age of eight, pairing art and science in a way she hopes will make both disciplines more accessible. She takes inspiration from many sources, including French literary giant Jules Verne. While Susan’s graphic skills were honed from an early age, she established an impressive CV through her studies in the sciences. She was awarded a PhD in virology from the University of Leuven for her work with Professor Johan Neyts, has worked on the hepatitis C virus with Professor Fabien Zoulim at Lyon University, and was a three-time winner of a Certificate of Excellence for her undergraduate work. These days, Susan is collecting prizes for her drawing including the US Science Hero Award for her Cimaza Virology Comics. The small team of authors and artists working on the cartoons includes a chemist, a colourist and an animator dedicated to applying humour, imagery and information to the challenge of communicating about immunization. “Television and the Internet have done an enormous amount to raise public awareness about routes for the transmission of diseases, as well as providing basic knowledge for doctors, patients, and the general public,” Susan says. “However, there remains a need for reference materials that discuss these topics in an easy, enjoyable, inspirational, and informative way.” Her work has – excuse the pun – gone viral on social media and prints of her comics can be found on display in Germany, Switzerland and the US. Check out more of Susan’s drawings onher website, on Amazon So what’s next? “Our plan is a 5-years project to release 12 volumes of the Virology Comics plus at least one 30-minute film based on the book as well as at least one digital game from the same adventures,” Susan explains. <iframe width="560" height="315" src="https://www.youtube.com/embed/6bdb3QdZGnY" frameborder="0" allowfullscreen></iframe> The team has already experimented with animation so keep an eye on their YouTube channel as they promise to publish new material this month. Original article from Vaccines Today
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