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WHO social media project: exploratory phase

Background

Social media is playing an increasingly significant role in information dissemination and in the formation and expression of public opinion and concerns related to immunization and thus have the power to both damage and support immunization programmes. National immunization programmes would like to explore the opportunities and potential pitfalls of actively engaging in social media, including the options to optimize the considerable potential of this effort and the resources and best practice process steps needed for this work. Monitoring of social media is another activity offering potentially a rich source of information that may guide programme planning. Lastly, with anti-vaccination voices being vocal in many Member States and effectively using social media in their effort to gain influence on people’s vaccination decisions, immunization programme managers are seeking ways to counteract this, if at all possible.

See attached notice.

 

Concept note(1).pdf

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